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Data Collection

We collect data like no other utilizing our state-of-the-art data solutions system, QualPro

Facts ‘n Figures recruits all respondents in-house. Our resources are many, but our primary source for recruiting respondents is online through our proprietary software, Qual-Pro. Qual-Pro’s advanced onboarding system allows us to quickly pinpoint the targeted audience, therefore increasing probability based on your screening criteria. Unlike traditional recruiting methods, our software allows us the capability to accelerate recruiting, as well as recruit larger sample sizes quicker.

For business or consumer studies, in-person or online interviews/focus groups, in English or Spanish, large or small quotas, we recruit the respondents you are looking for. 

Collection Methods

Focus Groups In-person & Online

Facts 'n Figures recruits respondents and hosts focus groups in facilities and online nationwide for consumer and business to business research projects in both English and Spanish. Topics include food & beverage, restaurant, home goods, electronics, social issues, entertainment, and more. Respondents are recruited in-house through our proprietary database, QualPro & other resources, including social media. Our Los Angeles facility contains three, three-room suites and has the latest technology and amenities to meet your research needs.  Facts 'n Figures recruits for and coordinates tech checks, homework assignments, etc. for online qualitative studies.  We offer translation services in multiple languages: English, Chinese (Mandarin & Cantonese), Spanish, Japanese, Korean, etc. 

Taste Tests

As one of our specialties, we recruit respondents and conduct numerous taste tests a year; from pour and serves to full on prepare, cook and serve studies. Our staff is fully trained on proper food handling and the administration of food & beverage projects. Data is collected electronically.Learn more about our food and beverage services.

Home Usage Tests

Facts 'N Figures offers In-Home Usage Tests, which is a cost-effective way to test products scheduled for a new product launch or for products that have been revised

The purpose here is  to see how respondents use said test product in their natural habitat (Home Setting)

Products for testing can be shelf-stable, refrigerated, or frozen.

The types of products that can be tested are beverages, frozen foods, pet food, salad dressings, detergents, snacks, coffee, cosmetics, personal care items, diapers and more.

Products are shipped directly to participant homes or distributed from our office.


Respondent Data may be collected online, by phone, or in person.

In-field Intercepting

In-field Intercepting is an organic way to collect data within a community. It is done in retail stores, concerts, sporting events, airports, restaurants, special events, parks and more. Data is collected in real time by surveyors to get a better understanding of the customers experience. 

Our surveyors can interview in English & Spanish for customer satisfaction surveys, new product development, menu innovation, for legal studies, taste tests, to testing the effectiveness of special promotions, customer service, purchasing habits, and more!

The Facts 'n Figures interviewing team is also available to conduct field work outside the Los Angeles area.   

Interview Consumers for

  • Customer Satisfaction Surveys

  • Store upgrades

  • Sales personnel effectiveness

  • New product development

  • Menu Innovation

  • Special Promotion effectiveness

  • Purchasing Habits

  • Customer services

Research is conducted in

  • Gas stations

  • convenience stores

  • Major food chains and department stores

  • Amusement Parks

  • Airports

  • Sports Stadiums

  • Public Parks

  • Airports

  • Medical Clinics

  • In community

Usability Testing

Measures how well people can use human-made objects (such as a web page, computer interface, a document, or a device) for its intended purpose. We record picture-in-picture so you see what is occurring on the device as well as the expressions of the respondent.

We are experts in gathering data for Qualitative & Quantitative studies among the General Population & Hispanic Markets. By working with us, you will receive highly qualified respondents, outstanding show rates, and of course, superior data.

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