Randi has been active in the consumer insights arena for over 30 years. With a keen focus on a strategic approach to consumer research, Randi also moderates exploratory focus groups with findings rich in hypotheses, product and category insights. These qualitative explorations are frequently the catalyst for creatively customized and targeted quantitative research designs including market segmentation studies, guest satisfaction, product and advertising testing.
Randi’s background includes a blend of in-house corporate (General Mills and Burger King) and consultant/advisory research. She has used her skills to help clients design, develop and monitor performance of new concepts; refine and reposition brands; screen and refine new products; and identify opportunities to increase customer brand satisfaction and organizational profitability.
Over the years, she has worked extensively with a variety of food and beverage brands, restaurant, retail, medical and entertainment companies such as: Coca Cola Co., Walt Disney Co., Olive Garden, Red Lobster, China Coast, Leeann Chinn, Seasons 52, Burger King, P. F. Chang’s, Pei Wei, General Mills, Pillsbury, Cheesecake Factory Bakery, Red Robin, Protein Bar, Tropical Smoothie Café, AMC Theaters, Luigino’s, Monin Syrup, Douwe Egbert Coffee, Maxwell House, 7-Eleven, Exxon, AAA, ORMC, Hospice of West Palm Beach, Spectrum Health, Comair, NBA City, NASCAR.
Randi began her career in Consumer Insights while completing her BBA and MBA at the University of Miami in Coral Gables, FL.