Consumer & Brand Specialist Consultant
Nikki is a spirited and intuitive researcher who is able to translate her passion for consumer understanding into strategic insight. Nikki has conducted hundreds of interviews during her seven years of experience, utilizing both contemporary and traditional research methods in a variety of languages to explore her clients’ objectives. She has certificates in projective techniques, emotional intelligence and consumer decision-making.
Expertise: Specializes in moving beyond superficial packaging dialogue, guiding discussions and analysis to the heart of client objectives
Study Types: Concept testing and development, ideation, exploratory, customer satisfaction, new package development, co-creation, innovation and established brands packaging redesign
Research Techniques: Focus groups, IDIs, asynchronous online boards, online communities, mobile research, online live chats, ethnographies, observations, shop-alongs and hybrid approaches
Client Experience: PepsiCo/FritoLay, Mars, Royal Canin, Danone, Nestle, Logitech and more
Languages: all moderation and report types in English, one-on-one and online discussion moderation in French