Bob is a marketing strategist and insights leader who is passionate about understanding consumer behavior – and then helping clients translate consumer research findings into practical strategies and action steps that drive in-market results.
Bob is the former president of Wharf Research, a consumer insights firm that specializes in new product development research for food, beverage and restaurant clients. Bob is a skilled focus group moderator who has conducted thousands of interviews. He also designs and fields online or in-person quantitative research studies. The company is affiliated with CCD Innovation, a leading new product development firm for leading restaurants and major food companies.
Expertise Areas: Brand strategy, positioning, concept development and refinement, packaging, advertising and sensory research
Sample clients: Jack in the Box, Subway, Del Monte, Annie’s Naturals, Nestle, Pharmavite (Nature Made Vitamins), Hampton Creek Foods and Apio (fresh produce)
Bob started his career with Kraft General Foods as a brand manager on iconic franchises such as Kool-Aid, Budget Gourmet and Birds Eye vegetables. He later was the CMO of several consumer software and Internet companies, and has been a senior marketing and insights consultant to early stage technology companies.
He earned his MBA from Northwestern University’s Kellogg School of Management and his BA from Yale University.